![]() ![]() Perceptions, then, may differ significantly between cultures. Humans sense and perceive the world in ways unique to their culture. From these definitions, one can see that environment, or culture, profoundly affects how one organizes perception. For De Fleur, Kearney, and Plax (1993), perception is using one’s senses, i.e., “seeing, hearing, or feeling something and then identifying what it is within the interpretations learned from one’s language and culture” (p. Culture shapes Individual perceptions and and hence intercultural communication that is, culturally ingrained and instilled attitudes, beliefs, values, media, worldview, and language shape perception (Samovar, Porter, McDaniel, & Roy, 2017). According to Gamble and Gamble’s definition (1996), “Perception is the process of selecting, organizing, and interpreting sense data in a way that enables people to make sense of our world.” (p. ![]() ![]() Perception, according to De Fleur, Kearney, and Plax (1993), is “seeing, hearing, or feeling something (with the senses) and then identifying what it is within the interpretations learned from one’s language and culture” (p.19). Perception and Barriers to Communication: Creative Commons photo from the othering Indiginious children often face. The following video is shared from AICHO, notice goal of this video to restore resilience and a positive sense of self vs. Photo taken at the American Indian Community Housing Organization center (AICHO) in Duluth, MN with permission. It can lead to the persecution of marginalized groups, the denial of rights based on group identities, or even acts of violence against others (2020). On a larger scale, it can also play a role in the dehumanization of entire groups of people which can then be exploited to drive changes in institutions, governments, and societies. On an individual level, othering plays a role in the formation of prejudices against people and groups. Fundamentally, then, the perception of one’s Self and the Other, and vice-versa, inform the nature and character of the communication which establishes, forms, and furthers (or, unfortunately, perhaps may fail to do so) the relationship between the two. Communication, recalling Professor Tucker’s three questions (Who am I, Who are you, and What are we doing here together?), may be understood as an intentional relationship between the Self and the Other. The nature of communication evidences the importance of perception as a concept. We have to be responsible for those perceptions (Module II, Section 1). A significant implication of this understanding is it reveals how much responsibility we receiver-based communicators have in the success or failure of an event. We gain greater insight into how there can be multiple, equally valid perceptions of the same stimuli, increasing our ability to respect a range of diverse views. Perceptions determine communication choices, so understanding this process helps us to avoid common perceptual problems. Moreover, Green, Fairchild, Knudsen, & Lease-Gubrud (2018) explain: Perception is more of a process whereby each of us creates “mental images” of the world that surrounds us, that is, of the “world out there” (Green, Fairchild, Knudsen, & Lease-Gubrud, 2018). In Intercultural Communication, perception, along with the associated skills of perception-checking (often stressed in Interpersonal Communication), is necessary for the intercultural communication process perception. Discuss the role of schemata in the interpretation of perceptual information.Explain how we organize perceptual information.Discuss how culture and salience influence the selection of perceptual information.
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